There are a lot of businesses around. Each has a main purpose behind the fact that they are in business in the first place. They all want to make money but the bottom line is that they want to provide the best product or service possible.
All search engines want to provide the best results too. A search engine is just a business. They know that if you get good search results, you will return to search again.
So, if an engine is going to provide you with the best results possible, they need to weed out the sites that are inferior, or spammy. This is why the algorithm exists in the first place and why an engine can produce results for you at all.
The algorithms work in mysterious ways that, for all intents and purposes, we will never fully understand. But we can get a pretty good glimpse at what they are all about by simply thinking about what their bottom line is.
When you begin to optimize your site exactly what do you concentrate on. Do you try and manipulate the engines into thinking you are a good site? Do you incorporate black hat SEO techniques?
The real way, and it is the foolproof way, is to simply create a very good website. Use the right coding in the right ways, get your inbound links from other sites that are similar in theme and write excellent top notch content.
Code is important. Here is where things are closer to cut and dry. Much of the coding issues that an algorithm looks at are going to be the same for any and all optimization. Titles tags, heading tags, code attributes, all work the same way for any site. Taking time to do these things well will reward you in the long run. Always create a unique title tag for every page. Use code attributes like alt= and title=. The use of code optimization will meet favorably with the engines algorithms’.
The content is what really gets you ranked well. Aside from all coding if you don’t have good content you won’t be getting your message over to the engines. The engines score the content on a number of entities from the number of words, the number of times any word appears on the page (keyword density) all of the words themselves and even where a word shows up within the text.
How big a site is also makes a difference. If you think about it, a one page site probably doesn’t offer up much information and probably won’t be very valuable. I’m sure the engines see it that way too. If you press me I’ll say more than 10 pages is enough to show you are a serious piece of web real estate.
Over the years SEO has seen some standardization of what were SEO techniques. There is nothing about it today that is specialized knowledge that you can’t find out. Everything to do with SEO is now common knowledge and can be done by any site owner, or their staff, as long as you can edit and update web pages.
SEO is something that you can learn how to do for yourself, or by your staff, to optimize your own website. You don’t need expensive specialists, think about it, you are the specialist for your market. How is someone else going to beat that? I recommend you take a course in SEO and then optimize your own site.
Robert (BK) Kelsey runs Ethical SEO Service and offers SEO Training as an affordable introduction to SEO (enough to optimize any website), as well as an Advanced SEO Training Course.
categories: seo training,optimization training,seo,traffic generation,online business