Most new online entrepreneurs focus their marketing efforts on obtaining a high ranking with the search engines believing that this is the only way to get lots traffic to their site. Unfortunately, if you do a Google search for your sites keywords you probably won’t be surprised to find hundreds of thousands (maybe even millions) of competing sites. How can a small business with a limited budget compete?
Because new businesses have limited budgets they need to make every penny count. The good news is you don’t need to spend thousands of dollars to get your site in front of prospective buyers. What you need is a tried and true strategy that will drive traffic to your site without costing a fortune. The following strategy is so simple it’s easy to dismiss. But, if you pay close attention you will see that it’s not just the strategy itself but the slight (but very important) modifications that will bring home the gold.
So what is this method? Article marketing! Not your everyday usual article marketing though. The article marketing I’m referring to has three very important modifications that make it a very powerful marketing strategy.
1. Titles With a Difference
Use the same tool you used to develop keywords for your site and develop some popular keywords for your article. When people are looking for information they perform a search and the search engines will give list sites with the most information on the words and phrases they used to search with. Use this to your benefit by creating your title from popular search words and phrases. Unlike finding keywords for your site where you will be competing with thousands/millions of other sites using those same keywords you eliminate most of the competition by having your article on article sites. Because article sites have huge amounts of information they tend to get top billing on search results pages. So, to make sure your article (with links to your site of course) gets top position on a search page be sure to perform a search for the most popular keywords for your article subject and use them in both the title and sprinkled throughout the body.
2.Repetition
To keep your articles front and centre you need to publish frequently. Article sites publish new articles every day and with each new article yours will be pushed further and further back. People looking for information online want it yesterday and they won’t spend much time searching through numerous pages to find yours.
3.One Of A Kind
When you publish your article you will most probably send it to hundreds if not thousands of sites. Having your articles published on hundreds of sites will give you a ton of exposure. The problem is that when people perform a search using your articles keywords the search engines will have hundreds of results. When search engines encounter several sites with the exact same information they start looking for a site with the same keywords and phrases but with unique information. So, the way to have your article appear at the head of the line is by making sure it has a number of different versions, even going so far as to create totally unique versions for the top article sites. That way, when a search is done for your keywords your article will be front and centre on the search results page. I know this sounds like a lot of work but there are tools and techniques on my Resources/Review page your can use to dramatically speed up and streamline this process. With a few inexpensive tools it’s easy to produce articles with the modifications listed above and watch your traffic increase by leaps and bounds.
Learn more Proven Strategies for Off The Chart Growth! or visit our Resources and Reviews page for a list of affordable and effective marketing aids.