Everything Need to Know about the Clickbank Marketplace

by Graham McKenzie on January 1, 2010

The leading website for publishing digital information on the Internet is the marketing behemoth Clickbank. In addition to having become the go-to center for ebook downloads, Clickbank has made quite a few people small fortunes in digital sales, affiliate sales, and recurring payments. If you know how to select and how to promote products that are both new and in broad demand, you can earn a steady income of your own.

Many budding affiliate marketers make Clickbank a one-stop center for presale product selection. With more publishers and products than you can count, there is no lack of opportunities to begin your drive to financial independence, and Clickbank posts even more opportunities each and every day.

Clickbank Marketplace is a repository for the latest software, video, and ebooks of small but talented producers, known on Clickbank as Publishers. Clickbank allows affiliate marketers like you to do some comparison shopping of potential products before you start promoting, and takes care of payment processing and affiliate networking.

Clickbank only displays products that have made a sale within the last 30 days. If a Publisher’s product is not currently selling, or has never sold, it won’t appear. This feature eliminates the downside that you might spend a lot of effort to presell a product whose Publisher does not provide basic sales promotion.

Clickbank Marketplace is subdivided into over a dozen categories that represent the various types of digital products it sponsors. The categories include the often high-dollar Business to Business, Health and Lifestyle, Technology, Sports and Leisure, and Entertainment, alongside among others. Each category then gives you a list of new products, top performers, and a few other categories that make finding you way through the results a bit easier. It is also possible to sort products by some very useful performance indicators.

What are the indicators you need to know? You can base your choice of product to presell by the percentage of sales that are affiliate sales. You will want to take a close look at the average amount made by affiliates, and the Publisher’s conversion rates. You will also want to consider gravity. This metric unique to Clickbank tells you the number of unique affiliates making sales. The more affiliates making sales with their unique approaches to preselling, the more likely you are to have your own success story. Every product includes a link to the landing page of the Publisher, and a hoplink that enables you to sell their product from your site.

It’s a huge, sometimes overwhelming repository, but Clickbank Marketplace offers you all the tools you need to sort through products, identify the top performers, and scoot right past the products that will not work for you. Be selective, stay informed, be always ready to ask questions, and Clickbank can become the driving force for profits for your site.

Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.

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