Concern has been growing among the affiliate marketing community due to those members who have been banned by Google from using Adwords. Industries have cut way back on the number of advertisers as a result of this ban. Others think Google is going tobe banning all affiliate marketers from using this servivce. Why the concern? Is this the death of affiliate marketing on Google?
It’s better not to jump to conclusions and assume that Google’s goal is to rid the Universe Of Affiliate Marketers, since many of them continue to thrive on Google. While its true that some advertisers have been banned for life, consider the reasoning behind such an obvious exclusion. Evidence indicates that Google is targeting a very narrow category of advertisers, and not just people who are doing affiliate marketing.
These banned advertisers had one thing in common - they either promoted or were suspected of promoting a business opportunity product, or “bizz-opp.” To be more specific, they used Google’s brand in the product name. It is an obviously attempt to take advantage of Google’s name as a keyword, which would support its superiority and stronghold on the internet.
Affiliate Marketers who have been accused of this swear their material has nothing to do with the brand name. Even so, if there is any inpropriety suspected, it is offensive to Google and will lead to banishment. It is too easy to lead to lawsuits and attorney filings to protect the Google brand name.
Good non-affiliate advertisers have been banned as well, which doesn’t seem fair. Unfortunately, the wide reaching search for culprits touches the innocent bystanders as well. Google is still willing to accept payments from affiliate marketers, but are very cautious. Adding “reviews” as an afterthought may help the cause of the advertiser and the business opportunity.
In reality, a case could be made the Google is creating its own Affiliate Network, as they actively sell most of its space to affiliate marketers, by adding the word “review” after it. You don’t need a product review website to use Adwords, but Google is recruiting super-affiliates and new advertisers. Remember too that Affiliates were originally called Publishers because they had already published tons of content on a topic before they became affiliates. In other words, there are many affiliates who own websites containing a mountain of content on a particular topic.
Its too soon to announce the end of Affiliate Marketing on Google, just because a few nefarious marketers use shaddy practices when promoting their business. They are no longer allowed to use Adwords since Google does not want to lump the good and the bad affiliates in the same catergory.
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